🚀 LexiFly

1. Introduction

Welcome to LexiFly ("we," "us," "our," or "Company"). We are committed to protecting your privacy and ensuring you have a positive experience on our application. This Privacy Policy explains what information we collect, how we use it, who we share it with, and your rights regarding your personal data.

This policy applies to our mobile application LexiFly available on iOS devices. By downloading, installing, and using LexiFly, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Information We Collect

We collect information in several ways:

2.1 Information You Provide Directly

2.2 Information Collected Automatically

2.3 Data Not Collected

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Core Service Delivery

• Providing and maintaining the LexiFly application and its features
• Managing your Game Center leaderboard profile
• Delivering spaced repetition learning algorithms and learning summaries
• Enabling multiplayer and competitive features

3.2 Personalization & Improvement

• Personalizing your experience based on your selected difficulty level and language
• Improving game mechanics, features, and user interface
• Analyzing gameplay patterns to enhance educational effectiveness
• Providing power-ups and rewards based on your progress

3.3 Advertising

• Displaying personalized advertisements via Google AdMob (only if you have granted ATT consent)
• Measuring ad performance and engagement

3.4 Analytics & Support

• Analyzing app usage and performance trends
• Diagnosing technical issues and improving app stability
• Complying with legal obligations and enforcing our terms

4. Data Sharing & Third Parties

We may share your information with the following third parties:

4.1 Third-Party Service Providers

4.2 Legal Obligations

We may disclose your information when required by law or if we believe in good faith that disclosure is necessary to:

• Comply with applicable laws, regulations, or legal processes
• Respond to lawful requests from governmental authorities
• Enforce our Terms of Service and other agreements
• Protect the security or integrity of the application
• Protect the rights, privacy, safety, or property of LexiFly, our users, or the public

4.3 Business Transfers

If LexiFly is involved in a merger, acquisition, bankruptcy, or asset sale, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4.4 No Sale of Data

We do not sell or rent your personal data to third parties for marketing purposes.

5. Data Retention

Local Storage: Gameplay data, statistics, and progress are primarily stored locally on your device. You can delete this data by uninstalling the app.

iCloud Sync: If you enable iCloud backup, your data may persist on Apple's servers according to Apple's retention policies.

Game Center Data: Game Center leaderboard data is retained by Apple according to their policies.

Advertising Data: Google AdMob retains data according to their standard retention policies.

We do not maintain independent backup servers. Your data is primarily device-resident.

6. Your Privacy Rights

Depending on your location, you may have the following rights:

6.1 Right to Access

You have the right to request access to the personal data we hold about you.

6.2 Right to Delete

You have the right to request deletion of your data. You can delete your game data by uninstalling the app. Game Center profile deletion must be handled through Apple's account settings.

6.3 Right to Withdraw Consent

You can withdraw your App Tracking Transparency (ATT) consent at any time through your device settings (Settings > Privacy > Tracking).

6.4 Right to Data Portability

You have the right to receive your data in a structured, commonly used format.

6.5 Do Not Track

Currently, there is no accepted standard for how apps should respond to "Do Not Track" signals. We honor your ATT preference as your primary tracking control.

To exercise any of these rights, please contact us at the email address provided in the Contact Us section below. We will respond to your request within 30 days.

7. Children's Privacy

LexiFly is designed as an educational vocabulary game suitable for learners of all ages. However, we take children's privacy seriously and comply with the Children's Online Privacy Protection Act (COPPA) and similar regulations worldwide.

8. App Tracking Transparency (ATT)

LexiFly respects Apple's App Tracking Transparency (ATT) framework. When you first launch the app, you will see an ATT permission dialog. Your choice is completely voluntary.

9. Security

We implement industry-standard security measures to protect your information from unauthorized access, disclosure, and modification. These measures include:

• Encrypted transmission of data between the app and our servers
• Local encryption of gameplay data on your device
• Regular security updates and patches
• Secure authentication with Apple services

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by:

• Posting the updated policy within the app
• Updating the "Last Updated" date at the top of this policy
• Requesting your consent for significant changes, if required by law

Your continued use of LexiFly after changes become effective constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: